Affiliated Networks


Forum

Interview with Gail Godwin about Grief Cottage

Started by Rob Neufeld in AC-T Book Reviews Aug 3, 2017.

Ellington in Asheville--a survey

Started by Rob Neufeld in Local History Oct 6, 2017.

Dave Minneman, heroic portrait

Started by Rob Neufeld in Local History Aug 25, 2017.

Badge

Loading…

Latest Activity

Susan True shared Rob Neufeld's discussion on Facebook
Sep 24
Susan True replied to Rob Neufeld's discussion Act 5, Scene 1: Irene's Twilight Zone
"Soulfully beautiful."
Sep 24
Rob Neufeld posted a discussion

Act 5, Scene 1: Irene's Twilight Zone

Act 5, Scene 1: Irene’s Twilight Zone See whole poem, "The Main Show," and index of scenes.  (Spotlight opens on the lobby of the theater.  Characters who remain in the lobby enter the theater, which remains dark.  Joan the nurse tells the tour guide to also go in, and the narrator hangs back awhile.) Joan: Go ahead in. I’ll stay with my patient.Anyway, this is a family…See More
Sep 24
Phillip Elliott shared their photo on Facebook
Sep 5
Connie Regan-Blake posted events
Aug 28
Julia Nunnally Duncan posted an event

Julia Nunnally Duncan at Little Switzerland Books and Beans

August 30, 2019 from 3pm to 6pm
Julia Nunnally Duncan will be a featured author at Little Switzerland Books and Beans on Friday, August 30, from 3-5. A book signing will follow. Julia will read from her latest books A Neighborhood Changes, A Part of Me, and A Place That Was Home.See More
Aug 26
Phillip Elliott commented on Phillip Elliott's album
Thumbnail

Guide to Antebellum Flat Rock

"The introduction of my new publication, Guide to Antebellum Flat Rock will be launched on Sept 14 2019 at 1:30 PM at the Henderson County Court House 500 Main Street. A talk and a brief slide show follows with refreshments afterward. …"
Aug 23
Phillip Elliott posted photos
Aug 23
Nancy Werking Poling posted an event

Nancy Werking Poling at Black Mountain Library

June 15, 2019 from 3pm to 4pm
Can women rescue the planet from ecological disaster?Nancy Werking Poling will launch her new novel, WHILE EARTH STILL SPEAKS, set in WNC. She'll tell the stories behind the story: How did Mary (more crone than virgin) get into the narrative? And Mary Surratt, a co-conspirator of John Wilkes Booth?See More
Jun 10
Caroline McIntyre posted events
Apr 29
Rob Neufeld updated their profile
Apr 13
Rob Neufeld posted a discussion

Flat Rock history via a road

Travelling back in time on a Flat Rock roadby Rob Neufeld             If you walk the one mile length of North Highland Lake Road in Flat Rock, you step nearly 200 years into the past.            At the east end, the 21st century reigns.  Fronting six-lane Spartanburg Highway, a super-Ingles sits above a bog; and a CVS store faces an Octopus Garden smoke shop, a chiropractor, a cell phone provider, and a six-lane avenue to I-26 a mile away .            Neither Ingles nor CVS carries the big…See More
Apr 8

Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

Views: 481

Reply to This

Replies to This Discussion

I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

RSS

© 2019   Created by Rob Neufeld.   Powered by

Badges  |  Report an Issue  |  Terms of Service

UA-124288772-1