I must admit, when I first started writing I didn’t understand the importance of having a book trailer. At the time I believed the word trailer and book didn’t go together. Unless I was speaking about Hollis Gillespie’s book, Trailer Trashed.
Then I began spending time with successful authors. What I discovered is that most of them have a book trailer that teases readers. Authors offered readers a video snapshot into the story, book characters, or their personal lives as an author. In turn, readers are intrigued with their video and purchased copies of their work. Here are links to a few of my favorites:
These trailers, or book videos if you prefer, have one thing in common, YouTube. Each is hosted on YouTube (for free). The challenge becomes finding an affordable videographer. Authors need only look at their local high school and colleges.
I first met Sean Pettit during an author signing. I was there listening to the beautiful and talented, Robin Mellom speak about her first book, Ditched. When she finished I noticed a tall young man in the back of the room with a gigantic video camera. At that exact moment by brain went. Ding. Ding. Ding.
Rushing toward him, I pressed my business card in his hand and said, “I’m an author. I’ve written a book about a local celebrity and need a book trailer.”
Sean took my card and said, “I think I can handle that.”
Just to be safe, I jotted down his email as well.
Before you spend a fortune, give local students an opportunity. High school and college students desperately need the experience. They are building their resume’. They need you. You need them.
Next I wrote a short script. Putting voice behind the visual isn’t required. A simple power point presentation will suffice. However, I wanted something that captured the soul of Billy Albertson. I just didn’t know how to make it happen. This was why I gave Sean carte blanche to work his magic. I must admit, giving him unconditional power made me a bit nervous. I really didn’t know how the video would turn out, but I trusted Sean to work his magic. He was the expert. He obviously knew a lot more about making videos than I did.
To view Sean’s creation click HERE. Please share the video and leave comments.
For emerging authors who enjoyed this tip and haven’t attended my workshops, or read my book titled: Stress-free Marketing: Practical Advice for the Newly Published Author, please have a marketing plan in place BEFORE you launch your book. Do your research, gather contacts, have a plan. If you do not have a marketing plan, please, do not publish.
I wrote Stress-free Marketing, after meeting multiple self-published authors who invested time and money into books they didn't know how to sell. Save yourself a lot of heartache and order my book. All Indie Booksellers can order the book for you. Stress-free Marketing: Practical Advice is also available on Amazon and through my website.
Thank you for reading and as always, keep writing.
Renea Winchester is an award-winning author of two non-fiction books. In 2014, Mercer University Press will release her third book: Farming, Friends & Fried Bologna Sandwiches. She is working on her first novel. Friend her on Facebook or find her on Twitter at ReneaWinchester
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