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Jenny Bowen replied to Rob Neufeld's discussion Battle of Asheville, Apr. 6, 1865
"The 4-5 prisoners taken at the tanyard were colored union soldiers under Gen. Davis Tillson.  They were drum-court-martialed for assaulting an old man and woman and raping a young white woman who was the niece of the couple down near Flat…"
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City Lights Bookstore posted events
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Montreat College Friends of the Library Annual Luncheon at Montreat College Gaither Fellowship Hall

June 13, 2015 from 12pm to 2pm
"When Real People Become Real Characters" presented by Novelist Mark de Castrique at the Montreat College Friends of the Library Annual Luncheon on June 13, 2015.Book signing follows the presentation.  Public is invited.  Reservations are required.See More
Tuesday
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2015 Author Luncheon at Mars Hill University

May 28, 2015 from 11am to 2pm
Mary Alice Monroe, New York Times best-selling author, will be the keynote speaker at the Friends of Madison County Library’s 10th Annual Author Luncheon where she will share her newest release, The Summer’s End. The luncheon will be held at Pittman Dining Hall on the campus of Mars Hill University on Thursday, May 28 beginning at 11 am. Tickets are $35 each, and proceeds will benefit programs and services for both children and adults at Madison County Public libraries. The cost of a ticket…See More
Tuesday
Julia Nunnally Duncan posted an event

Julia Nunnally Duncan Book Signing at The Orchard at Altapass

May 23, 2015 from 12pm to 3pm
Julia Nunnally Duncan will sign her books at The Orchard at Altapass Bookstore on Saturday, May 23 from noon until 3 p.m.See More
Tuesday
Sue Diehl posted an event
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Montreat College Friends of the Library Annual Luncheon at Montreat College Gaither Fellowship hall

June 20, 2015 from 12pm to 2pm
"When Real People Become Real Characters" presented by Novelist Mark de Castrique at the Montreat College Friends of the Library Annual Luncheon on June 13, 2015.Book signing follows the presentation.  Public is invited.  Reservations are required.See More
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City Lights Bookstore posted events
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May 7
Claire Halsey posted an event

BookFest in Sparta at Sparta, NC

June 27, 2015 from 11am to 2pm
Twice a year, we invite local and regional authors to downtown Sparta, NC, for our BookFest event.At BookFest, fans have an opportunity to meet the authors and authors are able to market their books, in person. Host sites benefit from the additional foot traffic the event generates. The lineup will be posted soon - if you'd like to be a part, contact us.See More
May 5
City Lights Bookstore posted an event
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A Book to Help All Touched by Cancer at City Lights Bookstore

May 16, 2015 from 3pm to 4:30pm
On Saturday, May 16th at 3 p.m. Diana Kenney will present her book, How Cancer Transformed Our Lives.   Founder of Good Grief Ministry, Diana runs workshops on grief work, leads support groups, teaches online classes and does pastoral counseling. She has a Doctorate of Ministry in Shamanic Psychospiritual Studies from Venus Rising University in Whittier, NC and is certified in Death and Grief Studies from The Center for Loss and Life Transition in Ft. Collins, CO. She is also certified as a…See More
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Apr 26
Rob Neufeld posted a discussion

June 1926, Asheville

One week in 1926 reveals remarkable highs and lowsby Rob Neufeld             Bootleg whiskey and golf are undermining religion, B. Frank White, a traveling preacher, told a Charlotte audience on June 2, 1926.  The sermon was reported in the Asheville Citizen the next day.            “The trouble with your…See More
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Robert Beatty

Author Robert Beatty from Asheville, NC
Apr 21
Rob Neufeld posted discussions
Apr 18

Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

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I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

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