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Rob Neufeld posted a discussion

A Shelter of Others by Charles Dodd White

Mountain writer expresses a cry for countryby Rob Neufeld             There’s a scene in Charles Dodd White’s new novel, “A Shelter of Others,” in which a character topples twenty feet off a ledge in a national forest and is saved by some kind of “solid bulk” that interrupts his fall.            He has landed on a…See More
yesterday
Michael Davenport replied to Rob Neufeld's discussion Q&A about Asheville water system and the current state initiative
"Nicely done, and informative. I look forward to part 2."
Jul 18
City Lights Bookstore posted events
Jul 17
City Lights Bookstore posted events
Jul 12
Rob Neufeld posted a discussion

Behind the Beautiful Forevers by Katherine Boo

Life among the poorest is eye-openerby Rob Neufeld             Enlightened and sobered by Katherine Boo’s account of political amorality and human behavior in “Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity,” I was also amazed by her narrative achievement.            The book is…See More
Jul 7
City Lights Bookstore posted events
Jul 5
Dave Turner posted a blog post

Does anyone need a good proofreader?

My company, Dave Turner Creative, has just Dave Turner Creative has formed a new partnership with expert proofreader Rebecca Lang. Here are her credentials, experience and specialties:http://daveturnercreative.com/proofreadingAll the best,Dave Turner, author of Billy Ray's…See More
Jul 2
Rob Neufeld posted a discussion

Book discussions in WNC, July 2014

WNC BOOK DISCUSSION CALENDAR, JULY 2014Tuesday, July 1WILD BOOK CLUB: The WILD Book Club discusses “The Interestings” by Meg Wolitzer at the Battery Park Book Exchange, 1 Page Ave., Asheville, 7 p.m. Call 254-6734.BOOK DISCUSSION: “A Tale for the Time Being” by Ruth Ozeki is the subject of a book discussion at the Weaverville…See More
Jun 28
City Lights Bookstore posted events
Jun 28
City Lights Bookstore posted events
Jun 21
Kathryn Hall posted a blog post

Summer issue of GreenPrints is out!

The summer issue of GreenPrints is out! You probably know it's published right there in Fairview by Pat Stone, former longtime gardening editor of Mother Earth News! He's graciously included an excerpt of one of my favorite stories from my book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden, which I do hope you will enjoy! He's also going to be making the book available on his site, soon! Thank you, Pat Stone! …See More
Jun 20
Sharon Gruber posted an event

Screening of "Stark Love" filmed in NC in 1929 at A-B Tech Ferguson Auditorium

June 21, 2014 from 2pm to 4pm
The movie, filmed in 1929 in Graham County NC, accompanies the Asheville History Center's "Hillbilly Land" exhibition.See More
Jun 19
Jerald Pope left a comment for Rob Neufeld
"Hey Rob, Can you make it to the reading tonight? If not, where can I send you a copy of the book? Best to email me at <jerry@harebrandideas.com>"
Jun 19
Jerald Pope posted an event

Jerry Pope reads New novel at Monte Visa Hotel

June 19, 2014 from 6pm to 7pm
Local artist and Swannanoa Valley historian Jerald Pope is releasing his first novel, “The Elvis Tooth.” Pope describes the book as “a comic, historical, action-packed beach book, about Black Mountain that combines real history and stories with a time travel flair,” The titular tooth, the key McGuffin in the story, was an actual tooth pulled from Elvis Presley’s mouth in Black Mountain by Dr. Love in 1975. Pope is best known locally for the “Way Back When” series of plays that ran at the Black…See More
Jun 19
Caralyn Davis posted a blog post

My Short Story "Belong" Published at Word Riot

May entertain, but it is a little edgy, NSFW (not safe for work) as the kids say, so consider yourself warned: http://www.wordriot.org/archives/7026See More
Jun 18
Rob Neufeld posted a discussion

Historic photo--Bent Field trestle wreck, 1928

HISTORIC PHOTO Bent Field trestle wreck “We have many train wreck pictures,” says Marcy Thompson, Local History Librarian at Transylvania County Library.  Railroad and logging work were dangerous occupations; and Joe Wilde, a logging crew foreman and photographer had been on site for a number of them.  The wreck…See More
Jun 17

Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

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I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

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