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The history of Oakley 1 Reply

Started by Rob Neufeld in Local History. Last reply by Sheilah Jastrzebski May 16.

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BRING BACK THE GAME     Anna and I basically spent a month in Asheville, NC this summer. We returned to Georgia a few days ago, and while we were glad to get home, as we got out of the car, we were met with the suffocating heat that I still have not become acclimated to even though we have lived in Middle Georgia for over 30 years. Every plant in our backyard had dried up and only the belligerent squirrels had survived the summer’s inferno.      We had a great time in Asheville. We visited our…See More
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The history of Oakley

Oakley is a place with an unforgettable historyby Rob NeufeldAn earlier time PHOTO CAPTION: The Taylor family of Oakley: Jean, Virgil, Sadie Louise, and Dan, c. 1936.  Photo courtesy Dan Taylor.            “We had hobos come to our house, and my mother would never turn them away,” Dan Taylor says of his experience…See More
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FDR and the Haywood farmer, 1937

New Deal boosted Haywood sharecropper’s familyby Rob Neufeld PHOTO CAPTION: Dan Cochran poses with his family—his wife, Ila; Howard, Pansy, and Chester; and Peggy’s and Kaye’s mother, Mabel Jean—dressed in clothes provided by the photographer, c.1927.            Franklin Delano Roosevelt started going to Warm…See More
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William Ritter and Sarah Ogletree will perform a fundraising acoustic concert at City Lights Bookstore on Saturday, July 16th at 6:30pm. Donations will be collected for a friend, Aaron Shapiro, to help raise money for a volunteer trip to Malawi to assist with the construction of a school. William Ritter and Sarah Ogletree have been playing traditional mountain music together in WNC for the past five years. Their self-titled CD is on sale in the bookstore and will be available during the…See More
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Buncombe Chautauqua History Alive - Mark Twain, Amelia Earhart, Matthew Henson, Wernher von Braun at A-B Technical Community College, Ferguson Auditorium, 340 Victoria Rd, Asheville

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Nationally acclaimed historical interpreters perform as four of American's Greatest Adventures.Laugh out loud with MARK TWAIN, the iconic world traveler and wily intellectual whose books inspired America’s spirit of adventure.Take to the skies with AMELIA EARHART, whose courage and plucky personality showed how women could soar beyond society's expectations.Race to the North Pole with MATTHEW HENSON, the intrepid African American explorer who co–discovered the North Pole.Blast into space with…See More
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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

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I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

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