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The history of Oakley 1 Reply

Started by Rob Neufeld in Local History. Last reply by Sheilah Jastrzebski May 16.

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William Roy Pipes posted a blog post

The Sinister Smile, A Sequel to A haven for Willa Mae by William Roy Pipes

THE SINISTER SMILE, an adult fiction thriller complete at 63,500 words and featuring William and Willa Mae Lawrence, and Howard Thomas. Howard, the affluent son of a wealthy and influential family, who is suspected of feigning insanity to avoid capital punishment for murdering Willa Mae’s mother plus three others.The novel begins with William and Willa Mae visiting Howard Thomas, a patient who had been in a mental hospital for almost thirteen years. His psychiatrist thought him to be…See More
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A rare interview, a story about an acid plant

A worker’s view of tannery work in Rosmanby Rob Neufeld             Haskell Luker was 11 when the Flood of 1916 caused his dad, Americus Alfred Luker, to leave the farm where he worked and take a job with an acid (tannin) plant in Pisgah Forest.             “Daddy was going down there to make big…See More
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Gary Carden's Outlander--about Kephart--at UNCA July 31--with author

Is Carden's Kephart play controversial?Gary Carden's play, "Outlander," receives a "staged reading" in the Reuter Center, UNC Asheville, 2 p.m., Sun., July 31.  Carden will be on hand to discuss the play with the audience.  It is a controversial play in that it has been criticized by the descendants of Horace Kephart who felt that the play "demeaned" Kephart.  "Ironically," Carden says, "my original purpose in writing the play was to 'redeem' Kephart. who has often been denounced by the…See More
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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

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I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

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