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Weekly Storytime
May 25, 2013 from 11am to 12pm – City Lights Bookstore
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Dielle Ciesco to Read and Perform Healing Tonal Music
May 25, 2013 from 3pm to 4:30pm – City Lights Bookstore
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Kathryn Byer and George Ellison Reading and Reception
May 31, 2013 from 7pm to 8:30pm – City Lights Bookstore
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White Oak Road hosted parties and harbors ghosts
Started by Rob Neufeld in Local History Jan 31.
Jonathan Kozol's Fire in the Ashes--25-year caring about poorest children 1 Reply
Started by Rob Neufeld in Book & culture issues. Last reply by Gloria Houston Jan 22.
Best Books of 2012
Started by Rob Neufeld in Book Finds Nov 19, 2012.
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Latest Activity
Claire Halsey posted a blog postFour Brothers in Gray Available Now
The newest release from Star Route Books, Four Brothers in Gray, is now available! The book tells the story of Confederate soldiers Andy, Harrison, Calvin and Alfred Proffit. Star Route Books reprinted the book with permission from Wilkes Community College…See More
Malaprop's Bookstore Cafe posted eventsPOLITICS OF FOOD BOOKCLUB
July 29, 2013 from 7pm to 9pmALL ROMANCE ALL THE TIME BOOKCLUB
July 16, 2013 from 7pm to 9pmMalaprop's Graphic Novel Bookclub: Comix Club
July 16, 2013 from 7pm to 9pm
Rob Neufeld posted a discussionTour of 3 old cemeteries in Swannanoa Valley, May 25
Swannanoa Valley Cemeteries Tourfrom press release[also see other stories: tour of historic Old Toxaway Baptist Church Upper Cemetery; slide show tour of Old Broad River Cemetery and story about it; tour of …See More
Rob Neufeld posted a discussionBarefoot in the Snow by Julia Nunnally Duncan
Marion poet cradles the individuals in her lifeby Rob NeufeldReview of: Barefoot in the Snow by Julia Nunnally Duncan (World Audience trade paper, Apr. 2013, 67 pages) “The Loving Child” might be an alternate title for Julia Nunnally Duncan’s new book of poems, “Barefoot in the Snow.” Her title poem…See More
Landon Godfrey posted an event
Vandercooked Poetry Nights at Asheville BookWorks at Asheville BookWorks
June 1, 2013 from 7pm to 8:30pm
Asheville BookWorks Inaugurates Broadside & Reading Series: Vandercooked Poetry Nights Asheville BookWorks, a community resource for print and book arts, introduces Vandercooked Poetry Nights, a reading series that offers the public the opportunity to print letterpress broadsides at the series events. The first Vandercooked Poetry Night is Saturday, June 1, 2013. Printing begins at 7:00 p.m. The reading begins at 7:30 p.m. The event is free and open to the public. Asheville BookWorks will…See More
Celia Miles' new novel, sequel to Sarranda, is available in paper and Kindle
http://www.celiamiles.comSarranda's Heart: A Love Story of Place is now available in regional independent bookstores and on Kindle, soon on Amazon.See More
Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing
Sales tips from the goat gland guy
Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95)
Brief review by Rob Neufeld
Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.
But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.
In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”
Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.
Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas.
Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.
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Replies to This Discussion
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Permalink Reply by Jeremy B. Jones on -
I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
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Permalink Reply by Rob Neufeld on -
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
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Permalink Reply by Jeremy B. Jones on
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Rob,
The Kansas State Historical Society has a nice collection of photos of him here
Hope that helps.
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