Affiliated Networks


Forum

East Asheville history and sites

Started by Rob Neufeld in Local History Feb 27.

The German experience settling WNC 1 Reply

Started by Rob Neufeld in Local History. Last reply by Scott Dockery Feb 16.

Badge

Loading…

Latest Activity

Susan Weinberg posted events
Friday
Susan Weinberg shared their event on Facebook
Friday
Susan Weinberg shared their event on Facebook
Friday
Kathryn Hall posted a blog post

Aim for Beauty

In honor of my blog Plant Whatever Brings You Joy's 10th Blogiversary I've posted a chapter from my book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. This particular chapter was also excerpted in Fairview's GreenPrints magazine, which was greatly appreciated. Read more here: http://plantwhateverbringsyoujoy.com/aim-for-beauty/…See More
Sep 11
Rob Neufeld posted a discussion

McCrumb ghost-opened world in The Unquiet Grave

McCrumb sees stories behind haunting ghost by Rob NeufeldPHOTO: Sharyn McCrumb and her dog Arthur, 2017.  Photo by Laura Palmer, courtesy, Sharyn McCrumb In “The Unquiet Grave,” Sharyn McCrumb once again demonstrates her mastery at turning a folktale into something larger, different, and greater.The legend of the…See More
Sep 10
Rob Neufeld posted a discussion

James Vestus Miller

­HISTORIC PHOTO James Vester Miller James Vester Miller had been a boy when his mother, a Rutherfordton slave, had responded to Emancipation by taking her three children to Asheville and getting a job as a cook in a boardinghouse—some say Julia Wolfe’s boardinghouse, Old Kentucky Home.  Growing up, Miller hung…See More
Aug 26
Rob Neufeld posted a discussion

Dave Minneman, heroic portrait

Dave Minneman and a sense of justiceby Rob NeufeldPHOTO CAPTION: Dave Minneman doing research at Pack Memorial Library.  Photo by author.            “One of the biggest things I did as a kid, in order to escape my father,” Asheville resident Dave Minneman says of his 1960s and 70s rural Indiana childhood, “was…See More
Aug 25
Rob Neufeld posted a discussion

Dellinger's Mill, Hawk, Mitchell County

Meet the 4th generation miller of a historic millby Rob NeufeldPHOTO CAPTION: Triptych of Dellinger Mill and Jack Dellinger in his mill, showing the hopper, the 1859 waterwheel, bags of cornmeal, and the National Historic Place plaque.  Photos and composition by Henry Neufeld.            I had written about…See More
Aug 21
City Lights Bookstore posted events
Aug 12
Glenda Council Beall posted a photo

FullSizeRender Lexie in the pillows

This is my little Lexie, a chihuahua mix who is tiny but so sweet. Here she is trying to sleep under my pillows. She is a burrower. Makes a great watch dog because she has a fierce bark.
Aug 10
Glenda Council Beall posted an event

Tribute to Kathryn Stripling Byer at Jackson County Public Library, Sylva, NC

October 1, 2017 from 2pm to 4pm
On October 1, Sunday afternoon, 2 PM, at Jackson County  Library in the Community Room, NCWN and NCWN-West will honor the late Poet Laureate, Kathryn S. Byer . Everyone is invited to come. We will share her poetry and talk about her achievements and her legacy for writers and poets in NC. If Kay touched your life in some way, come and pay tribute to her. We all miss her and this is a way to share our mourning for losing her and show our appreciation for what she did for us. See More
Aug 10
Glenda Council Beall commented on Glenda Council Beall's photo
Thumbnail

WRITERS CIRCLE IN SPRING

"On Saturday, September 9, 10:30 a.m., Richard Kraweic will teach a class at Writers Circle. He will teach how to organize a poetry book for publication. I know I need to learn that lesson. How about you?"
Aug 10
Glenda Council Beall commented on Glenda Council Beall's photo
Thumbnail

WRITERS CIRCLE IN SPRING

"We have a memoir class going on now until the first Wednesday in September. Wish you could join us in a class at Writers Circle around the Table."
Aug 10
Rob Neufeld's discussion was featured

East Asheville history and sites

A meaningful tour of East Asheville PHOTO CAPTION: View of Beverly Hills suburb, from a painting by Gibson Catlett that had once hung at subdivision offices.  Courtesy Special Collection, Ramsey Library, UNC Asheville.            I was walking in the Beverly Hills neighborhood the other day and noticed a few…See More
Aug 3
Rob Neufeld posted a discussion

Interview with Gail Godwin about Grief Cottage

Gail Godwin’s latest crosses a mental boundary by Rob Neufeld Asheville author Gail Godwin, now a Woodstock, NY resident, comes back home here Wed., June 14 to present her new novel, “Grief Cottage” at Malaprop’s Bookstore, 7 p.m. “Grief Cottage” is the story of an orphaned, sensitive, troubled boy, named…See More
Aug 3
Julia Nunnally Duncan posted an event

Julia Nunnally Duncan Poetrio reading at Malaprop's Bookstore/Cafe

August 6, 2017 from 3pm to 4pm
Julia Nunnally Duncan will be a featured Poetrio poet at Malaprop's Bookstore/Café on Sunday, August 6, at 3 p.m. Julia will be reading from her new book A Part of Me. Fred Chappell says of A Part of Me: "Duncan's every reader will be reminded of some person, place, or time important to recall in a quiet hour."See More
Jul 28

Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

Views: 384

Reply to This

Replies to This Discussion

I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

RSS

© 2017   Created by Rob Neufeld.   Powered by

Badges  |  Report an Issue  |  Terms of Service