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Lockie Hunter posted an event
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Juniper Bends Reading Series! at Downtown Books and News

August 1, 2014 from 7pm to 9pm
Join us Friday August 1st for a FREE evening of poetry and prose featuring  Catherine Reid Charles Dodd White Elaine Bleakney Dalton Day Drew Benbow  and hosted by Lockie Hunter, Robert Reid Drake and Dana Middleton Wine by donation. Reading is Free. Book signing to follow!See More
2 hours ago
City Lights Bookstore posted events
2 hours ago
Maudy Benz shared their event on Twitter
Tuesday
Maudy Benz shared their event on Facebook
Tuesday
Maudy Benz posted an event

Poetrio, 3pm Malaprops' Book Store August 3rd at Malaprops' Book Store and Cafe

August 3, 2014 from 3pm to 5pm
Join us for our monthly series of readings and signings by 3 poets at 3 pm! This month will feature Janice Moore Fuller (On the Bevel), Laurence Avery (Mountain Gravity), and Ron Moran (Tree in the Mind).Mountain Gravity celebrates the North Carolina Blue Ridge Mountains with poems that are erudite and accessible at once, and that describe the history of the mountains and the tangible experiences of immersing in the incomparable beauty one discovers there. Mountain Gravity, is the debut…See More
Tuesday
City Lights Bookstore posted an event
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Appalachian Culture Through Song and Memoir at City Lights Bookstore

August 8, 2014 from 6:30pm to 8pm
Join us at City Lights Bookstore on Friday, August 8th at 6:30 p.m. as Jeremy Jones explores the culture and history of the Blue Ridge Mountains through song and reading. Performing old-time banjo tunes and reading excerpts from his book Bearwallow: A Personal History of a Mountain Homeland, he presents the sounds and stories of his native Appalachian mountains in a blending of personal narrative and folklore. In Bearwallow, his first book, Jones turns his attention to the complex and rich…See More
Saturday
Rob Neufeld posted a discussion

A Shelter of Others by Charles Dodd White

Mountain writer expresses a cry for countryby Rob Neufeld             There’s a scene in Charles Dodd White’s new novel, “A Shelter of Others,” in which a character topples twenty feet off a ledge in a national forest and is saved by some kind of “solid bulk” that interrupts his fall.            He has landed on a…See More
Jul 24
Michael Davenport replied to Rob Neufeld's discussion Q&A about Asheville water system and the current state initiative
"Nicely done, and informative. I look forward to part 2."
Jul 18
City Lights Bookstore posted events
Jul 17
City Lights Bookstore posted events
Jul 12
Rob Neufeld posted a discussion

Behind the Beautiful Forevers by Katherine Boo

Life among the poorest is eye-openerby Rob Neufeld             Enlightened and sobered by Katherine Boo’s account of political amorality and human behavior in “Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity,” I was also amazed by her narrative achievement.            The book is…See More
Jul 7
City Lights Bookstore posted events
Jul 5
Dave Turner posted a blog post

Does anyone need a good proofreader?

My company, Dave Turner Creative, has just Dave Turner Creative has formed a new partnership with expert proofreader Rebecca Lang. Here are her credentials, experience and specialties:http://daveturnercreative.com/proofreadingAll the best,Dave Turner, author of Billy Ray's…See More
Jul 2
Rob Neufeld posted a discussion

Book discussions in WNC, July 2014

WNC BOOK DISCUSSION CALENDAR, JULY 2014Tuesday, July 1WILD BOOK CLUB: The WILD Book Club discusses “The Interestings” by Meg Wolitzer at the Battery Park Book Exchange, 1 Page Ave., Asheville, 7 p.m. Call 254-6734.BOOK DISCUSSION: “A Tale for the Time Being” by Ruth Ozeki is the subject of a book discussion at the Weaverville…See More
Jun 28
City Lights Bookstore posted events
Jun 28
City Lights Bookstore posted events
Jun 21

Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing

Sales tips from the goat gland guy 


Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing by Dan S. Kennedy and Chip Kessler (Glazer-Kennedy Publishing trade paper, 2010, 304 pages, $19.95) 


Brief review by Rob Neufeld


Congressman Felix Walker’s long-windedness in “speaking for Buncombe” in 1820 may be one of the most enduring publicity flaps in local history. After all, “bunkum” is in the dictionary.


But Dr. J. R. Brinkley, Jackson County-raised entrepreneur, is a contender with his early twentieth century version of Viagra—goat glands. He made millions, thanks partly to revolutionary marketing techniques.


In 2008, Pope Brock wrote a compelling biography about Brinkley, titled “Charlatan.” Now, two flamboyant and successful businessmen, Dan Kennedy and Chip Kessler (who married into the Brinkley family), boldly celebrate Brinkley’s boldness with “Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinkley-Style Marketing.”


Brinkley’s greatest secret, Kennedy reveals, was having his clients “desire to believe” in a product so strongly that they abandoned critical thinking.


Kessler, who writes alternating chapters, sets that notion up with a story about Brinkley’s first sale in 1917. Brinkley had already moved to Kansas. 


Bill Stittsworth, a farmer, complained to Brinkley of lack of pep in bed. Goat parts were surgically added to Stittsworth’s make up. Billy Stittsworth Jr. resulted. Brinkley then had a hook to tap people’s overwhelming desire for offspring as well as for performance.
Modern marketers have followed Brinkley’s lead, the authors demonstrate, by tapping people’s desires to be accepted and loved as hooks for a slew of miracles.

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I'm glad Brinkley's absurdly exciting life is getting some attention. On Friday (October 1st), my short essay on his odd life and lasting impact will appear in the online magazine, Defunct (found here)
Thanks for the notice! Can you post a blog entry when it happens? And do you have an image I can use with a my featuring of the news? Attention-getting--maybe one of Brinkley, if you have it.
Rob,

The Kansas State Historical Society has a nice collection of photos of him here

Hope that helps.

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