In the 1920's it seemed the whole country was caught up in excitement about films and Hollywood. Asheville and Western North Carolina were well aware of the hoopla of Hollywood. In fact, Hollywood (or at least filmmaking) was already beginning to come to Western NC.
I recently stumble across an article from the Jun 6 1926 issue of The Asheville Citizen Times which mentions that Hollywood Pictures Inc, was planning to film just south of Asheville, near Fairview.
But....was this really Hollywood coming to Fairview?
As we read the article in detail we find that
a) Hollywood Pictures Inc has no connection with Hollywood
b) The article is more about Hamilton Beach Syndicate and a real estate development in Fairview to be called Carolina's Hollywood.
Did Hollywood Pictures Inc ever make any films in Fairview or Asheville?
I'm not certain.
It may have all been a marketing ploy used as part of the big Real Estate Boom of the 20's prior to the stock market crash.
But this story goes to show the power of "Hollywood" as a marketing tool in the 1920's .....even in what was at that time in history a relatively small and remote area of Western NC.
Addendum. The Hamilton Beach Syndicate was a significant real estate developer in Asheville in the mid 1920s. They ran lots and lots of ads in the Asheville Citizen Times trying to sell lots and real estate. They had an office on Patton Avenue. Carolina's Hollywood was to be a major development in the Fairview area, and to some degree an early "planned community". They were playing up the scenic beauty of the area and the newly developed Lake Lure / Chimney Rock tourist push as part of the effort to sell lots in Carolina's Hollywood.